Jocelyn Pepe’s new book Claim Your Brain takes her approach as
The Brain Health Boom: How 2025 Became the Year We Put Mental Fitness First
A decade ago, the term “brain health” was mostly reserved for older adults or neuroscience enthusiasts. Fast-forward to 2025, and brain health has become a cultural phenomenon, mainstream movement, and one of the year’s biggest wellness trends. From nootropics and
