MEA Brain Health Supplements Market Size Report, 2030

MEA Brain Health Supplements Market Summary

The Middle East & Africa brain health supplements market size was estimated at USD 320.9 million in 2024 and is projected to reach USD 697.7 million by 2030, growing at a CAGR of 13.9% from 2025 to 2030. The rising awareness of the importance of cognitive and mental wellness is driving market growth.

Consumers increasingly recognize the role of diet and supplementation in supporting memory, focus, concentration, and overall mental performance. This heightened focus on preventive health encourages people to integrate brain health supplements into their daily routines to maintain mental sharpness and support long-term cognitive well-being. Lifestyle changes and increasing stress levels across various age groups are also contributing to the market’s growth. Busy work schedules, demanding professional environments, and high mental workloads are prompting consumers to seek solutions that help improve focus, reduce stress, and enhance mental clarity. Younger and older populations are showing interest in supplements that can help manage these pressures, reflecting a shift toward proactive management of mental performance rather than waiting to address problems after they arise.

The improving availability and variety of products in the market are expected to drive the demand for the supplements. Brain health supplements are becoming more accessible through modern retail stores, pharmacies, and online platforms, making it easier for consumers to explore and try new products. Companies are responding with innovative offerings, including capsules, powders, herbal extracts, and multinutrient formulations, often emphasizing natural ingredients, which is further expected to increase the demand for the products.

In addition, the increasing burden of mental disorders is expected to drive the growth of the Middle East and Africa industry. According to a report published by BMC in March 2025, a retrospective study of 8,699 participants from Abu Dhabi’s national cardiovascular program (Weqaya) found that 3.8% had mental health disorders, with a higher prevalence in women and individuals under 30. Mood disorders were most common. Mental health issues were linked to risk factors such as prediabetes, smoking, coronary heart disease, dyslipidemia, and metabolic conditions such as diabetes and fatty liver. Patients with psychiatric illnesses had an increased risk of mortality, although statin use appeared to mitigate this risk. The findings underscore the need for integrated care that addresses both mental and physical health.

Product Insights

The herbal extract segment accounted for the largest market share of 42.6% in 2024. The growing preference for natural and plant-based products is driving the demand in the market. Consumers in the region are becoming increasingly aware of the benefits of traditional herbs in improving memory, focus, and overall mental well-being. Many view herbal supplements as safer alternatives to synthetic products, aligning with cultural preferences for natural remedies. 

The vitamins and minerals segment is projected to grow at the fastest CAGR of 14.9% from 2025 to 2030. Demand for these products is high due to increasing consumer awareness of their role in supporting cognitive function, memory, and overall mental wellness. In addition, the rise in lifestyle-related stress, busy work schedules, and mental fatigue has further driven the growth of the Middle East and Africa brain health supplements market. According to a report published by NIH in March 2022, a 2021 online survey of 443 participants in Saudi Arabia found that 44% of people use dietary supplements (DS) for mental health, with Vitamin D (28%) and melatonin (20%) being the most common. Individuals with a prior mental health diagnosis were three times more likely to use supplements, and those with insomnia were 1.9-2.5 times more likely to use them.

Form Insights

The capsules segment accounted for the largest share, 33.3% of revenue in 2024. The demand for the product is driven by its convenience, precise dosing, and perceived effectiveness. Consumers prefer capsules because they are easy to consume, portable, and provide consistent nutrient delivery, making them suitable for daily routines. The rise in busy lifestyles, increasing mental fatigue, and growing awareness of cognitive health are encouraging both younger and older populations to choose capsule-based supplements for memory, focus, and stress management.

The softgels segment is anticipated to grow at the fastest CAGR of 14.6% from 2025 to 2030. High bioavailability, convenience, and an appealing delivery format are expected to drive the demand for these products. Consumers prefer softgels because they are easy to swallow and digest quickly, and often allow for better absorption of active ingredients such as omega-3 fatty acids, vitamins, and herbal extracts. Equazen Forte is a softgel supplement in South Africa that supports brain health and cognitive performance. It provides a concentrated dose of omega-3 and omega-6 fatty acids, which are essential for maintaining brain health. Suitable for adults and children aged five and above, it helps support learning, attention, and concentration.

Application Insights

The memory enhancement segment accounted for the largest share of 24.9% in 2024. The market is driven due to rising consumer awareness about cognitive wellness and the increasing prevalence of memory-related issues. Growing pressure from academic and professional environments is pushing students and working adults to seek supplements that support focus, retention, and recall. At the same time, an aging population concerned with early cognitive decline is fuelling demand for products targeting memory specifically.

The stress & anxiety segment is projected to grow at the fastest CAGR of 14.9% from 2025 to 2030. Rising work pressures, urban lifestyles, and increasing awareness of mental wellness are driving the market’s growth. Consumers are seeking convenient solutions to manage stress, improve focus, and enhance overall cognitive health, which is expected to increase the demand for supplements.

Distribution Channel Insights

The pharmacy & drug stores segment accounted for the largest market share of 47.9% in 2024. The growth is driven by easy accessibility, a trusted brand presence, and the ability to offer professional guidance from pharmacists. Consumers often prefer buying from physical stores because they can receive personalized advice, inspect product quality, and make an immediate purchase of what they need. Rising awareness of cognitive health, an aging population, and increasing lifestyle-related stress are driving more people to seek supplements from pharmacies. In addition, many pharmacies are expanding their product ranges and creating loyalty programs, which encourage repeat purchases and strengthen consumer trust, making this segment a key growth area in the market.

The online segment is projected to grow at the fastest CAGR of 14.6% from 2025 to 2030. The market is driven as more consumers turn to e-commerce for convenience, variety, and competitive pricing. Online platforms provide easy access to both local and international supplement brands, often featuring detailed product information, reviews, and home delivery options, making it easier for busy professionals and younger consumers to make purchases.

Country Insights

South Africa Brain Health Supplements Market Trends

The brain health supplements market in South Africa is growing due to increasing awareness of mental well-being and the desire to maintain cognitive function as people age. According to a report published by Health-e News in May 2025, South Africa is experiencing a significant mental health challenge, influenced by factors such as childhood trauma, poverty, unemployment, and a legacy of social and political violence. Studies have shown that around 30% of the population experiences a mental health disorder at some point in their lives, but the majority lack access to adequate care. This represents a large unmet need and potential opportunity for mental health products. Changing lifestyles, higher stress levels, and a focus on preventive health drive consumers to seek supplements that support memory, focus, and overall brain health.

Key Middle East & Africa Brain Health Supplements Company Insights

The market features a mix of well-established companies and new entrants.

Recent Developments

• In July 2025, Nooria, a premium Swiss dietary supplement brand, launched its Personalized Supplement Program in the UAE. The program offers customized supplement plans tailored to each individual’s lifestyle and health goals, helping users boost physical energy, improve focus, reduce stress, and strengthen their immunity.

Middle East & Africa Brain Health Supplements Market Report Scope

Middle East & Africa Brain Health Supplements Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Middle East & Africa brain health supplements market on the basis of product, form, application, distribution channel and country.

• Product Outlook (Revenue, USD Million, 2018 – 2030)

  • Natural Molecules

    • Acetyl-L-Carnitine

    • Alpha-GPC

    • Citicoline

    • DHA

    • Pre/Pro/Postbiotics

    • Others (EPA, Conezyme q10, MCT, Resveratrol, Phosphatidylserine, etc.)

  • Herbal Extract

    • Ginseng

    • Gingko Biloba

    • Curcumin

    • Others (Bacopa, Ashwagandha, Gotu Kola, Lemon Balm, etc.)

  • Vitamins & Minerals

    
    

• Form Outlook (Revenue, USD Million, 2018 – 2030)

  • Capsules

  • Tablets

  • Softgels

  • Powders

  • Gummies

  • Others

• Application Outlook (Revenue, USD Million, 2018 – 2030)

  • Memory Enhancement

  • Attention & Focus

  • Depression & Mood

  • Sleep & Recovery

  • Anti-aging & Longevity

  • Stress & Anxiety

• Distribution Channel Outlook (Revenue, USD Million, 2018 – 2030)

  
  

• Country Outlook (Revenue, USD Million, 2018 – 2030)